NewContent analyzer

The AI that has read every page of your site.

Built for leading marketing and SEO teams that want to know what to fix next, and why.

14-day free trial · Monthly plans from €79, no lock-in

Product scene: a marketer asks Morrison which pages lost the most clicks this quarter. Morrison compares every page in Search Console over the last 90 days with the period before, reads the 38 pages that lost the most and their helpful content scans, and follows the Content Refresh Brief Builder skill. It answers that four pages explain 71% of the lost clicks, lists them with next steps, and saves a spreadsheet and a refresh brief.

From the team behind the SEO for

Why Morrison

Generic AI guesses. Morrison has read the site.

A chat assistant works from whatever you paste in. Morrison starts from every page you’ve published and the numbers behind them. Your team brings the judgment; Morrison hands back work ready for review.

A general AI assistant
Morrison

Your website

A general AI assistant: Sees the pages you paste in

Your website

Morrison: Has read every page, and recrawls on a schedule

Your numbers

A general AI assistant: No access to your analytics

Your numbers

Morrison: Search Console, GA4, Google Ads, Ahrefs and live SERPs

Page quality

A general AI assistant: Can’t tell a strong page from a weak one

Page quality

Morrison: Every page scored on Google’s helpful-content guidance

Method

A general AI assistant: Improvises a new approach every time

Method

Morrison: Proven Skills, plus your own

Output

A general AI assistant: A reply in a chat window

Output

Morrison: Briefs, spreadsheets, charts and scheduled reports

Memory

A general AI assistant: Starts from zero each chat

Memory

Morrison: Remembers your brand, your rules and past runs

What it does

From the first crawl to the Monday report.

One assistant that knows your site, uses your data, and works with any of 13 models from Anthropic, Google and OpenAI.

All features

In their words

Morrison, especially the automations feature, provides our local teams with valuable insights we wouldn’t otherwise have the resources to share, insights we use daily to boost our visibility across different markets.
Rasmus LindbackeHead of SEO, Saxo Bank
Global Search Awards 2026 finalist

Global Search Awards 2026

Finalist for Best Software Innovation.

A category judged on the product itself: what it does that existing tools don’t.

Read the story

Built by Bonzer

Made by people who run content operations for a living.

Morrison grew out of Bonzer, the Nordic SEO agency behind 900+ clients. Every system Skill was used on real client sites before it shipped.

26,000+

Questions asked

Asked in Morrison over the past year.

1.2M

Pages read

Crawled and read by Morrison in 2026.

Your data

Morrison reads. Your team decides.

Nothing on your site or in your accounts changes unless your team changes it.

How Morrison handles your data

Read-only by design

Morrison reads your Search Console, GA4 and Google Ads data and never changes your accounts. Connections are stored encrypted, and you can disconnect them at any time.

Not used for training

Morrison uses the business APIs from Anthropic, Google and OpenAI, whose terms keep your content out of model training.

Pages, not people

Morrison works with page-level data. User IDs, customer lists and queries with contact details are left out.

Your whole team, your rules

Invite everyone at no extra cost. Chats stay private to each person, and only admins can delete a site.

FAQ

Questions, answered.

Something else? hello@morrison.app

How is this different from ChatGPT or Claude on their own?
A general assistant only sees what you paste into it. Morrison has already crawled and indexed every page of your site, scored each one, and is connected to your Search Console, GA4, Google Ads and Ahrefs. It answers from your real pages and real numbers, follows proven Skills, and hands back files, briefs and scheduled reports. You still choose the model: Claude, Gemini or GPT.
How long does setup take?
Minutes, and there is nothing to install on your site. Enter your URL and Morrison reads your sitemap, groups it into sections and languages, and shows how many pages fit your plan before it starts. When you book a demo, we do this for you in advance.
Does Morrison change anything on our website?
No. Morrison reads your site the way a search engine does, and only reads your Search Console, GA4 and Google Ads data. Nothing is published or changed unless your team does it.
Which models can we use?
13 current models from Anthropic, Google and OpenAI, picked per message, with older versions still available. New models usually land within days of release. Each one shows a cost tier, so you can match the model to the job.
Is our content used to train AI models?
No. Morrison uses the business APIs from Anthropic, Google and OpenAI, whose terms keep your data out of model training, and we never opt it in.
Is our data safe?
Yes. Morrison only reads your Search Console, GA4 and Google Ads data and never changes anything in your accounts. Your connections are stored encrypted. It works with page-level numbers, not people: user IDs, customer lists and search queries that contain contact details are left out. Each person’s chats are private to them, and only admins can delete a website or the workspace.
What does it cost?
Start with a 14-day free trial of Starter. Plans start at €79 a month, with every model, every integration and unlimited seats on every plan. See pricing.

See Morrison on your own site.

Start a 14-day free trial and index your site in minutes. Or book a demo and we crawl it before the call.

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